Home Malware Programs Adware Innovate Direct Ads

Innovate Direct Ads

Posted: February 29, 2016

Threat Metric

Ranking: 11,025
Threat Level: 2/10
Infected PCs: 2,820
First Seen: February 29, 2016
Last Seen: September 29, 2023
OS(es) Affected: Windows


Innovate Direct is a Web extension that promises to increase the quality of your surfing sessions by optimizing your settings and offering a range of useful features. In reality, this unreliable add-on may achieve exactly the opposite and leave the majority of PC users unhappy. Innovate Direct is adware that is created and distributed by the infamous company SuperWeb LLC. This software developer may spread its tools, not as stand-alone applications but concealed in software bundles, where the main program may be some legit freeware. Unless you perform the installation via the more detailed 'Advanced' method, you may understand that there are additional components towards the core software when it is already too late. Innovate Direct may show you various commercial materials in Google Chrome, Mozilla Firefox and Internet Explorer. You may encounter some persistent pop-ups, banners or animations during each of your surfing sessions. The new ads may offer you some discount coupons or exclusive offers. Although SuperWeb LLC assures that these deals will improve your online shopping, the marketing elements may not be of any help to you. They may redirect you to shady parts of the Internet, some of which may be threatening. You may land on platforms that spread potentially threatening software disguised as Java or Adobe updates accidentally. Some sites may display fake security warnings to make you dial con artists who introduce themselves as technical support agents. Even if the cookie-based ads lead you to unknown shopping sites, you cannot be sure whether they are legit or not. A particularly unpleasant aspect of Innovate Direct is that it may deteriorate the performance of your browsers. After the installation of the adware, you may start experiencing annoying freezes or significant speed drops as the Web client may be using some of the available resources for the loading of multimedia ads. Although the installation of Innovate Direct happens in just a few seconds, your attempts to remove it manually may be accompanied by many errors. The most reliable method to delete this adware is to use a dedicated security product.

Technical Details

Registry Modifications

The following newly produced Registry Values are:

CLSID{16879EC5-9228-448E-89C2-84B8A31A8E06}{194B8204-3EAE-47E4-8DAF-1852E7A82638}{33E0A650-02D2-473B-B950-355B096215C5}{4944affb-e1c2-4ffb-a3c7-e424ea82e577}{9b94dd1e-f92e-470b-b098-7dfa23b44cf9}{D52892BB-8200-4388-B59A-F1FE38A6EB4F}File name without pathinnovatedirect-a.akamaihd[1].xmlHKEY..\..\..\..{RegistryKeys}SOFTWARE\InnovateDirectSoftware\Microsoft\Internet Explorer\Approved Extensions\{4944AFFB-E1C2-4FFB-A3C7-E424EA82E577}Software\Microsoft\Internet Explorer\Approved Extensions\{9B94DD1E-F92E-470B-B098-7DFA23B44CF9}SOFTWARE\Microsoft\Internet Explorer\DOMStorage\innovatedirect-a.akamaihd.netSOFTWARE\Microsoft\Internet Explorer\LowRegistry\DOMStorage\innovatedirect-a.akamaihd.netSOFTWARE\Microsoft\Windows\CurrentVersion\explorer\Browser Helper Objects\{4944affb-e1c2-4ffb-a3c7-e424ea82e577}Software\Microsoft\Windows\CurrentVersion\Ext\Settings\{4944AFFB-E1C2-4FFB-A3C7-E424EA82E577}Software\Microsoft\Windows\CurrentVersion\Ext\Stats\{4944AFFB-E1C2-4FFB-A3C7-E424EA82E577}SOFTWARE\Wow6432Node\InnovateDirectSOFTWARE\Wow6432Node\Microsoft\Windows\CurrentVersion\explorer\Browser Helper Objects\{4944affb-e1c2-4ffb-a3c7-e424ea82e577}SYSTEM\ControlSet001\services\Service Mgr InnovateDirectSYSTEM\ControlSet001\services\Update Mgr InnovateDirectSYSTEM\ControlSet002\services\Service Mgr InnovateDirectSYSTEM\ControlSet002\services\Update Mgr InnovateDirectSYSTEM\CurrentControlSet\services\Service Mgr InnovateDirectSYSTEM\CurrentControlSet\services\Update Mgr InnovateDirectHKEY_LOCAL_MACHINE\Software\[APPLICATION]\Microsoft\Windows\CurrentVersion\Uninstall..{Uninstaller}Innovate Direct

Additional Information

The following directories were created:
%ALLUSERSPROFILE%\074666a9-9c4a-46c0-9d2f-0ac2cbbb1ef3%ALLUSERSPROFILE%\Application Data\074666a9-9c4a-46c0-9d2f-0ac2cbbb1ef3%PROGRAMFILES%\Innovate Direct%PROGRAMFILES(x86)%\Innovate Direct%temp%\Innovate Direct
The following URL's were detected:
www.innovatedirect.com
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