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Finally Fast

Posted: June 3, 2015

Threat Metric

Ranking: 17,173
Threat Level: 1/10
Infected PCs: 239
First Seen: May 5, 2015
Last Seen: September 27, 2023
OS(es) Affected: Windows

Finally Fast is a Potentially Unwanted Program that may detect inaccurate and exaggerated problems with your PC and then ask that you purchase a registered version of the product to correct these supposed errors. Besides its poor feature set, Finally Fast also may be linked to non-consensual installation practices, installation formats that may block its deletion and other impediments often featuring in scareware campaigns. Uninstalling Finally Fast with the security solution of your preference is the recommended reaction to this system scanner's attempts to speed up your computer.

Finally Fast: the Scanner that's Nowhere Near 'Finally' Broke

Finally Fast is a product embroiled in long-withstanding disputes from its erratic functionality, with one particularly high-profile series of payments to dissatisfied customers hitting news headlines in 2011. In spite of its years on the market and poor reputation, Finally Fast still is being sold at finallyfast.com, supposedly as a Registry cleaner and general performance optimizer. Although Finally Fast, so far, has avoided being classified as threatening software, Finally Fast does include characteristics that malware researchers most often see in other PUPs.

Launching Finally Fast may lead to automatic scans of your PC that, as of malware researchers' last reports, always will return results including large numbers of errors, regardless of the state of the machine. Examples of the errors detected by Finally Fast scans may include invalid Registry entries, missing data for Windows modules, outdated versions of drivers and missing file components.

Finally Fast claims to be able to improve your PC's overall performance and stability with the correction of the above problems, asking its users to register its software to do so. Like other 'miracle' system scanners, the purchase of Finally Fast provides no identifiable increase in its ability to fix your machine, nor do its system scans increase the accuracy of their detection rates.

Finally Outracing a Finally Fast Campaign

The long-running nature of Finally Fast's campaign is remarkable for reasons besides its sheer longevity. Malware researchers also have connected Finally Fast's companies to incidents including inappropriate, recurring payments, inaccurate mailing list unsubscription processes, and fraudulent advertising. However, finallyfast.com's greatest feat is its continual ability to avoid being classified as a threatening site by most PC security entities, despite its years-long reputation of poor product features and worse business practices.

Unless you have any unusual evidence to the contrary, most PUPs may be assumed to be net negatives to your computer. Finally Fast is extremely clear proof of this overall tendency, and malware experts find no issues with recommending all PC users to delete Finally Fast by default. Some installations of Finally Fast software also avoid standard uninstall routines, but legitimate PC security products, regardless of how they classify it, should be able to remove Finally Fast without slowing pace.

Technical Details

Registry Modifications

The following newly produced Registry Values are:

File name without pathFinally Fast.lnkHKEY..\..\..\..{RegistryKeys}Software\Ascentive\Finally FastHKEY_LOCAL_MACHINE\Software\[APPLICATION]\Microsoft\Windows\CurrentVersion\Uninstall..{Uninstaller}Finally Fast

Additional Information

The following directories were created:
%ALLUSERSPROFILE%\Ascentive\Finally Fast%PROGRAMFILES%\Ascentive\Finally Fast%PROGRAMFILES(x86)%\Ascentive\Finally Fast
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