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Mefeedia Toolbar

Posted: November 13, 2013

Threat Metric

Ranking: 7,299
Threat Level: 1/10
Infected PCs: 2,164
First Seen: November 13, 2013
Last Seen: October 10, 2023
OS(es) Affected: Windows

The Mefeedia Toolbar is a Potentially Unwanted Program that modifies your browser to redirect you to Mefeedia.com, a general consolidation portal for streaming movies. This site includes no noticeable unsafe content, but malware researchers do warn that browser add-ons with habits of altering your browser's behavior may be security or performance hazards. As with other toolbars that redirect you to sites that aren't hostile but may be unwanted, you should consider with care whether a Mefeedia Toolbar is worth keeping around, and use suitable security software to uninstall the Mefeedia Toolbar if you decide the Mefeedia Toolbar is not worth the price the Mefeedia Toolbar asks of you.

How Your Browser Gets Force-Fed a New Website

The Mefeedia Toolbar is a browser add-on noted for its predictable promotion of the Mefeedia.com site by changes to your browser's homepage. Malware experts only have confirmed the distribution of the Mefeedia Toolbar to Chrome browsers, but other major brands of Windows browsers also may be influenced by this add-on. Like similar website-promoting extensions, the Mefeedia Toolbar changes your browser to redirect you to Mefeedia.com no matter what your original homepage settings might say, and don't allow you to disable this function without removing the Mefeedia Toolbar in its entirety.

Because Mefeedia.com and its toolbar are advertisement-financed, the Mefeedia Toolbar periodically may inject advertisements into your browser or redirect you to third party offers. Although these advertisements aren't necessarily harmful or fraudulent, malware researchers always find it wise to be cautious about advertisement networks without solid reputations for security. Such networks may be a source of exposure to fake software updates, rogue system scanners, phishing attacks and other PC threats that are designed to mislead and confuse their victims.

On the other hand, the Mefeedia.com site only is a source of consolidating other reputable movie sites, and, judging Mefeedia.com by its baseline movie content, Mefeedia.com is no more threatening than Hulu, Vevo or other sites through which Mefeedia.com pulls its movie links.

Giving Your Browser the Right Sites to Dine Upon

The Mefeedia Toolbar only endangers your browser in the sense that the Mefeedia Toolbar prevents you from choosing your own Web destinations and ignores any default browser settings you may be using already. Like other PUPs, a judgment call is required as to whether or not it's worthwhile to keep a Mefeedia Toolbar installed – but malware experts tend to recommend deleting them whenever there's any doubt whatsoever. Most Potentially Unwanted Programs that indulge in browser-hijacking behavior will not remove all of their effects during uninstallation, but deleting a Mefeedia Toolbar with anti-malware software can overcome this inconvenience.

Malware researchers have not seen any current evidence of non-consensual installation methods used to distribute the Mefeedia Toolbar to new users. In most cases, the presence of the Mefeedia Toolbar may be due to the direct actions of the relevant PC user. However, software bundles may obscure the fact that they're installing the Mefeedia Toolbar or other add-ons until after the fact, which is a problem that may be avoided with a thorough examination of all features and offers made during the original installation process.

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